We drive efficiency on a global scale as we develop tools and services for people to start, manage and scale their businesses. We manage enormous complexity for many different industries. That's why it's important to understand that user experience is not an option, it's the foundation of trust. Be sure to support this concept by paying attention to these principles:
- We care about the people who use our products. We're here to make their daily and long-term work better. In order to do so, we need to take time to understand where we can build for a general audience and where we should offer different ways for different needs.
- We hide complexity where we can, but give people access to more sophistication when they need it. We combine (or at least we aim to) the power of professional tools with the simplicity of consumer products.
- We break down complex tasks into simple steps and eliminate repetitive tasks whenever we can. We want to help people achieve their goals quickly, accurately, and with less effort. So we value speed and simplicity, but we value productivity even more.
- We inspire people with what makes an experience work, not with added decoration or flair.
- We use friction to highlight key decisions, then let users get back to work.
- We provide opinionated components. We don't support unlimited flexibility, but provide a solid foundation for developers to build upon.
- We finish what we start, especially before we start something new. A limited but complete cross-functional experience is better than the sum of many incomplete single-function solutions.
- We are transparent about what a feature or tool can do and what it can’t. We bring consumers into our process to educate, build trust, and create a sense of shared ownership.
- We optimize self-service. We want users to be able to make decisions independently and safely. We help them do their jobs without taking away their independence.